Does the phrase social media marketing make your head spin? Now you can learn the simple, smart strategies all authors need to know. Social media can be confusing. You're worn out trying to replicate the success of other authors without much luck. Before you give up, get some common-sense advice from a 20-year marketing veteran. Author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the "why" behind marketing tactics, you'll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level. Using Syme's SMART system, you'll discover how to approach social media like a profitable business owner. With her two-decades of marketing experience, Syme takes you safely through the minefield of social media and helps you understand what truly goes into a multi-faceted book marketing campaign. In SMART Social Media For Authors, you'll discover: -The five rules of SMART marketing and how to use them to develop your first successful plan -How to identify must-have social media channels that fit your goals -The fundamental planning steps most authors skip at their peril -How to run short- and long-term digital campaigns including book launches And much, much more! SMART Social Media For Authors teaches you how to make your social media connect with the right people, at the right time, in the right place, and with the right message. If you've struggled to make social media work for you, then you'll love Syme's user-friendly, easy-to-implement, and to-the-point social media strategies.